BCP Group Launches “Bladi Tiqqa” to Support Seniors
The BCP Group and Seniors Plus Strengthen Their Partnership with the Launch of “Bladi Tiqqa,” a New Service Offering for Moroccans Living Abroad (MDM) Seeking to Support Their Elderly Relatives Aged 60 and Over Residing in Morocco.
Exclusively marketed to the MDM clientele of the BCP Group, this solution is developed by Seniors Plus, a specialist in senior services in Morocco. Its operational implementation is ensured by Maroc Assistance Internationale, a long-standing partner of Seniors Plus.
A Service Offering Beyond Banking
With “Bladi Tiqqa,” the BCP Group expands its services for Moroccans living abroad by incorporating offerings related to the well-being and daily lives of seniors.
This partnership is based on the complementary expertise of both organizations: the BCP Group provides insights into the needs of Moroccans abroad, while Seniors Plus leverages its experience in caring for the elderly.
The goal is to offer clients solutions that promote the autonomy, safety, and quality of life of their elderly relatives.
Three Focus Areas for Daily Support for Seniors
The “Tiqqa” offering, developed by Seniors Plus, is aimed at individuals aged 60 and above and is centered around three main focus areas: health and safety, active living, and practical life.
Through “Bladi Tiqqa,” beneficiaries can access organized activities in several Moroccan cities, as well as various services designed to facilitate their daily lives.
The offering also includes home assistance services, help with certain administrative processes, daily support, and a concierge service available 24/7.
A Solution for Families Living Abroad
With this new offering, Moroccans living abroad can receive support for their elderly parents and relatives who remain in Morocco, even while residing overseas.
“Bladi Tiqqa” aims to address a significant concern for diaspora families: contributing to the well-being and autonomy of their loved ones while facilitating remote support.
This initiative also illustrates the evolution of services provided to Moroccans abroad, with an approach that now transcends just banking and financial needs, extending to services related to daily living and family well-being.
