BEHQ strengthens its expansion in Morocco following the acquisition of its Italian distributor Chemartis.
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The Spanish group BEHQ, specializing in chemical solutions for water treatment, is accelerating its international development and strengthening its presence in Morocco following the acquisition of its exclusive distributor in Italy, Chemartis.
A Strategic Move Redefining the Group’s Network
This operation, carried out through the parent company Bonet Especialidades Hidroquímicas and the group Sebic based near Barcelona, marks a significant restructuring of BEHQ’s commercial network across Europe and the Mediterranean.
The integration of Chemartis, a key player in pool water treatment in Italy, allows the Spanish group to transition from a long-standing commercial cooperation to a direct presence in this strategic market.
Morocco Integrated into the Expansion Strategy
As part of this reorganization, Morocco is now one of the priority markets for the group’s development, alongside Tunisia, several Eastern European countries, and the Gulf region.
Currently, exports represent nearly 50% of BEHQ’s activities. The group achieved a revenue of 20 million euros in 2025 and anticipates 30 million euros in 2026, with approximately 6 million coming from the newly integrated Italian operations.
A Historic Positioning in Water Treatment
Founded over 35 years ago by chemist Leandro Bonet, BEHQ initially developed products for pool maintenance before specializing in the professional segment.
The group now markets several ranges, including Piscimar, Aquanet, and Spamar, covering the needs of pools, spas, and saunas, as well as measurement equipment, water treatment, and heating systems.
Innovation and Digital Tools at the Heart of the Strategy
BEHQ also emphasizes a scientific approach based on analyzing water imbalances and developing tailored solutions for industry professionals.
The group has developed the software Bonpool, a digital decision-support tool for selecting chemical treatments, illustrating its commitment to integrating more technology into its solutions.
Research and Optimization of Water Resources
In its laboratories located in Les Franqueses del Vallès, Spain, a specialized team is working on improving formulations and processes to reduce the impact of products on installations and optimize water consumption.
The group also promotes an approach aimed at making facility maintenance more economical and sustainable, especially for both private and professional pools.
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