Electroplanet Opens a New Store in Bouskoura and Continues Its Expansion in Morocco
Electroplanet continues to expand its network in Morocco with the inauguration of a new showroom in Bouskoura, located within the Mercato Shopping Center at BO Village 2 – Green Town. This new location aligns with the brand’s growth strategy, gradually strengthening its presence in areas of high urban and residential development.
With this opening, Electroplanet now boasts over 60 stores across 24 cities in the Kingdom, reaffirming its ambition to get closer to consumers and adapt to the evolving needs of Moroccan households.
A location in the heart of a booming residential hub
The choice of Bouskoura reflects the dynamic growth this area has experienced in recent years. The development of new residential neighborhoods, along with commercial and service sectors, has made it an attractive location where demand for household and technological equipment continues to rise.
This opening follows those in Hay Riad in Rabat and Tangier, near the airport, highlighting the brand’s commitment to reinforcing its territorial network in Morocco’s key development hubs.
More than 1,500 references and 50 brands
Spanning 850 square meters, the new store offers nearly 1,500 products from over 50 brands.
Customers will find the full range of Electroplanet’s offerings, including large and small household appliances, televisions, audio equipment, telecommunication devices, computers, accessories, and gaming products.
The store employs 30 staff members, contributing to local job creation and enhancing community service.
Goal: 100 stores by 2030
With this new opening, Electroplanet reinforces its growth ambitions in the Moroccan market.
The brand aims to continue its expansion to reach 100 stores by 2030, with a presence in nearly all major cities in the Kingdom. This strategy seeks to provide wider access to its product offerings and strengthen its position among the leading players in the distribution of household and electronic equipment in Morocco.
