JAIDA and CHARI Join Forces to Strengthen Financial Inclusion in Morocco
JAIDA and CHARI have officially signed a memorandum of understanding aimed at strengthening their cooperation in support of financial inclusion, the development of micro-entrepreneurship, and the backing of actors in the Social and Solidarity Economy (SSE) in Morocco.
This strategic alliance draws on the complementary expertise of both institutions. On one side, JAIDA is a subsidiary of the CDG Group and a financing company approved by Bank Al-Maghrib, specializing in funding for SSE actors. On the other side, CHARI is a payment institution and a key player in digital financial inclusion in Morocco.
Facilitating Access to Financing for Small Entrepreneurs
Through this partnership, the two organizations aim to develop new financing mechanisms tailored to the needs of local merchants, small catering professionals, urban mobility actors, and other categories of micro-entrepreneurs integrated into CHARI’s digital ecosystem.
The goal is to enable these economic actors to more easily access the financial resources necessary for the growth of their activities while enhancing their resilience against economic challenges.
A Digital and Innovative Approach
This partnership stands out for its integrated, digitized model focused on social and economic impact. The entire value chain will be addressed, from identifying and integrating beneficiaries to financing and monitoring their projects.
The use of digital tools will ensure complete traceability of operations, improved assessment of applications, and rigorous tracking of economic and social performance indicators.
This approach aligns with an impact finance logic, promoting transparency and the efficiency of support mechanisms for entrepreneurs.
Supporting the Local Economy and Financial Inclusion
Through this cooperation, JAIDA and CHARI aim to contribute to the financial integration of populations that are still underserved by traditional banking channels.
The partnership also seeks to stimulate local economic activity, encourage the creation of sustainable value, and strengthen the local entrepreneurial fabric, which is a crucial lever for Morocco’s economic and social development.
By fostering access to financing for small entrepreneurs and social economy actors, this initiative fully supports national efforts to promote more inclusive and sustainable growth.
