Mobility in Morocco: IMG Capital Invests in Avis Locafinance to Support a New Phase of Growth
IMG Capital Acquires Stake in Avis Locafinance to Drive Mobility Solutions in Morocco
IMG Capital has announced its acquisition of a stake in the Avis Locafinance group, a major player in car rental and mobility in Morocco, through its investment vehicle, IMG Fund I. This move marks a significant step in the development strategy of one of the country’s leaders in integrated mobility solutions.
Founded in 1961, the Avis Locafinance group has established itself as a reference point in the short and long-term vehicle rental market, as well as in fleet management for companies. With a fleet of over 5,000 vehicles and a network covering several major cities across the Kingdom, the group plays a central role in Morocco’s mobility market.
The entry of IMG Capital aims to support the group in its expansion and the evolution of its business model, set against a backdrop of changing user preferences towards more flexible, outsourced, and digital mobility solutions. This trend reflects the growing inclination of companies to utilize fleet management services instead of directly owning vehicles.
Today, Avis Locafinance offers a diversified portfolio that includes short-term rentals under the Avis brand, long-term rentals through Locafinance, as well as maintenance, fleet management, and electric mobility services. The group has gradually positioned itself as an integrated platform covering the entire value chain of mobility.
For IMG Capital, this investment aligns with its strategy of supporting Moroccan companies with high growth potential, particularly in key sectors such as mobility, logistics, and business services.
This acquisition is expected to enable Avis Locafinance to enhance its investment capabilities, accelerate its development, and solidify its position in a rapidly evolving mobility market in Morocco.
