Risma Partners with Accor to Kick Off 2026 with a Growth Momentum
Risma begins the year 2026 with a focus on acceleration, solidifying its strategic partnership with the Accor Group, a global leader in the hospitality sector. The Moroccan operator is reaffirming its ambition to strengthen its position in the national market amidst a robust recovery of tourism in Morocco.
Strengthening the Partnership with Accor
The partnership between Risma and Accor is entering a new phase, characterized by optimized management of hotel assets and a strategic repositioning of several establishments. This collaboration aims to enhance the operational performance of the hotels while aligning their offerings with the international standards set by the Accor Group. Risma is leveraging the expertise of the French group to modernize its units, boost their appeal, and attract an increasingly demanding international clientele.
Strong Performance at the Start of the Year
Fueled by the recovery in the tourism sector, Risma is reporting a solid start to 2026. Improved occupancy rates, coupled with an increase in revenue per room, reflect the vibrancy of the Moroccan hotel market, particularly in key destinations such as Marrakech, Casablanca, and Agadir. This trend is set against a favorable backdrop marked by a revival in tourist flows and a surge in international events in Morocco.
A Strategy Focused on Asset Valorization
Risma is pursuing a strategy to enhance the value of its hotel portfolio, focusing on renovation, repositioning, and upgrading certain establishments. The objective is clear: to maximize profitability while meeting the new expectations of travelers, especially concerning service quality and customer experience. The group also aims to leverage the strong brands within the Accor portfolio to enhance its visibility and competitiveness in the market.
Positive Outlook for Moroccan Tourism
With this renewed momentum, Risma positions itself as a key player in the transformation of the hotel sector in Morocco. The strengthened partnership with Accor is expected to support the growth of both national and international tourism while contributing to the overall attractiveness of Morocco as a destination. In an ever-evolving environment, Risma is demonstrating its determination to capitalize on market opportunities and continue its development on solid and sustainable foundations.
