Willfar, the Chinese group, strengthens its presence in Morocco in energy, water, and artificial intelligence.
The Chinese presence in the industrial technology sector in Morocco continues to gain ground. Specialized in smart electrical networks and the Internet of Things, the Chinese group Willfar has strengthened its foothold in the Moroccan market with the establishment, in the first half of 2026, of a wholly-owned subsidiary.
Named Willfar Information Technology Morocco, the new entity was created with a capital of 100,000 dirhams and is classified within the manufacturing industries sector. This move aligns with the group’s internationalization strategy, which focuses on developing technological solutions specifically for the energy, water, and digital infrastructure sectors.
However, the choice of Morocco does not appear to be limited to the domestic market. This establishment forms part of a broader strategy aimed at developing an ecosystem that combines smart energy, water management, and computing capabilities—areas expected to gain increasing importance with the rise of digitalization and artificial intelligence.
Expanding International Presence
The Moroccan subsidiary joins an international network that already includes several entities in Indonesia, Mexico, Saudi Arabia, Bangladesh, Vietnam, and South Africa, as well as a recent establishment in Macau.
The group adapts its model to the nature of each market. In Southeast Asia, its strategy particularly focuses on local production, with a factory in Indonesia. In Europe and the Americas, Willfar prioritizes high-value technological products backed by international certifications.
The establishment in Morocco comes at a time of growing investments related to technology, industry, and digital infrastructure. The Kingdom notably benefits from its strategic geographical position as a gateway to African markets and its industrial development.
Solutions for Smart Networks and Cities
Willfar specializes in the Internet of Things (IoT) and develops solutions aimed at cities, public utilities, and essential infrastructures.
Its portfolio includes equipment for monitoring electrical networks, sensors for tracking water, gas, and heat networks, as well as communication modules, smart gateways, and digital systems for managing infrastructures and public services.
The group’s activities revolve around four main areas: smart electrical networks, smart water systems, computing capabilities related to artificial intelligence, and satellite communications.
These areas could provide the Moroccan subsidiary with opportunities to participate in projects related to the digitalization of public services, optimization of energy and water consumption, modernization of networks, and the development of IT infrastructures for digital applications and artificial intelligence.
Significant Growth in Certain Exports
The group’s international expansion coincides with a significant rise in some of its exports. In the first half of 2026, the export value of communication modules intended for foreign markets exceeded 50 million yuan, representing an increase of more than 18 times compared to the same period in 2025.
However, available data does not allow for a precise determination of the share designated for the Moroccan market, as detailed information by country is lacking.
At the group level, revenue generated during the first six months of 2026 stood at approximately 1.07 billion yuan, representing a 22.02% decrease year-on-year.
Net profit attributable to shareholders also decreased, reaching around 202.35 million yuan, reflecting a decline of 33.68% compared to the first half of 2025.
Morocco as a Regional Platform
The establishment of a wholly-owned subsidiary by Willfar in Morocco indicates a strategy that goes beyond mere product marketing in the domestic market. The group may be looking to use the Kingdom as a regional platform toward other African and Middle Eastern markets.
This direction comes at a time when the demand for solutions related to smart energy and water, as well as digital infrastructures, is growing—driven primarily by the development of smart cities, digital transformation, and the rise of artificial intelligence applications in Africa and the Middle East.
This aligns with Morocco’s efforts to attract high-value investments in technology, industrial, and digital sectors while strengthening its integration into global value chains.
Founded in 2004, Willfar is listed on the STAR market of the Shanghai Stock Exchange under the ticker 688100 and is involved in the manufacturing of computer, communication, and electronic equipment.
For its Moroccan subsidiary, available data indicates a corporate tax rate of 20%.
The main challenge for the coming years will now be to transform this legal establishment into tangible investments and projects in the fields of energy, water, artificial intelligence, and digital infrastructures.
If this dynamics holds, Willfar’s entry could help strengthen Morocco’s position as a regional platform for Chinese companies seeking a foothold that combines proximity to African and Middle Eastern markets, developed infrastructures, and a favorable industrial environment.
